In the eyes of that little toddler, the box brought more interest and joy than the pricey toy. The box is the thing that invites the imagination of the child to soar. In a sense, redirecting their focus to the toy is like teaching them to focus on material value rather than on the simple joy. Between a parent's, grandparent's, or other family members' desire to bring happiness to a child, and a retailers desire to sell more stuff, it is easy for a child to have too much.
He who is full loathes honey, but to the hungry even what is bitter tastes sweet. Proverbs 27:7
We have all had to shop for someone who seems to already have everything they need or want, except for things that are not in our allotted budget for their gift. While the gift may be appreciated, it most likely won't bring that sense of enjoyment that the we would like it to. The same can be true of our children if they have all the latest and greatest toys and gadgets on the market we may be depriving them of the delight that comes with receiving something that has been longed for.
That is the way God works in our lives. He doesn't hand us everything we want but when it is His plan to give it, He often has us wait and allows us to long for it so that when He does give us that gift, our joy will be much greater than when we first asked for it. Whatever the longing is, whether necessity, ministry, companionship, or enjoyment, His perfect timing will bring the most joy to His child.
My soul, wait silently for God alone,For my expectation is from Him. Psalm 62:5
If you, then, though you are evil, know how to give good gifts to your children, how much more will your Father in heaven give good gifts to those who ask Him! Matthew 7:11